What is the cost of inaction?

The answer is simple: “If you always do what you’ve always done, then you always get what you’ve always got.” Think about New Year’s resolutions. Year after year, we say we’re going to lose weight, eat better, work smarter not harder, only to find ourselves no further ahead a few months later. Why? Because we’re hard wired to do what we’ve always done – to resist change. The same is true in business.

Only with far greater costs: low employee morale, high turnover rate, and most devastating, innovation takes a back seat.

When a business tells us they’re having a tough year or encountering a recurring problem but can’t afford to take action, we simply say, “How can you afford not to?”